While there are many commercial analytic services available (such as Kissmetrics, Clicky, Chartbeat etc.) there are also some opensource alternatives that offers most of the features of Google Analytics along with some commercial capabilities for free.
What does OpenSource mean? OpenSource software are software code that are created by communities of people around the world who are dedicated to working together in a highly collaborative and evolutionary way on a software project. The software code, depending on the licencing, are generally available for the public to use without cost. WordPress is one example of such an opensource software. Another is OpenWebAnalytics. As an alternative to some of the other commercial Analytic applications, it offers some features that may be of interest to business websites owners:
- ecommerce/webstore tracking
- unlimited website profiles, tracking and reporting
- heatmaps that shows where visitors have clicked on your webpage
- recording and playback of visitor mouse movements on your website
- better bounce-rate reporting